Not another event. A disruptive room for women who lead categories, not follow them.

Where identity, strategy, and demand converge and you set the standard for 2026.

The New White Loft, London | NOVEMBER 14TH

She Sets The Standard isn’t for women who follow the market. It’s for the ones who set it.

You’ve never been one to follow the rules. When someone says it can’t be done, your instinct is simple: watch me.

This is the room for women already building- 6 and 7 figure businesses, brands, and careers - who want more than incremental growth.

The woman in this room isn’t waiting for permission. She’s already proven she can build. Now she’s here to define her own category, set new standards for how she sells, and be recognised as the one people hire.

She doesn’t want more frameworks or surface-level inspiration.

She wants the conversations that change how she’s paid, positioned, and seen.

She Sets the Standard is for women who:

Are tired of being told they need to be more or follow outdated rules.
Are ready for clients who decide quickly, pay high, and stay long.
Want to be referenced, not compared.
Know they’re leading something bigger than their follower count.

Setting a standard isn’t about perfect. It’s about deciding. No conditioning. No limits. No single way to build.

The woman who sets the standard does it on her terms.

She leads her category.
She signs the clients.
She makes the money.

Because she chose to set it, not follow it.

Let's be real...you don't need to be inspired.

You’re not coming to this room to fill a notebook or walk out with a cute gift bag. (Though the gifting will be next level 🪐)

You’re coming because:

Your brand will get sharper. You’ll position it so clearly it feels like its own campaign - the kind that sells before you’ve even pitched.
Your content will land differently. Not noise, not trends. Messaging so distinct people quote you and clients decide before you even call it an offer.
You’ll learn from women who’ve done it. Speakers who’ve built seven-figure brands, sold eight-figure companies, and went first when there was zero proof. You’ll take in their audacity and apply it.
You’ll act on your goals in the room. No vision boards. No “someday.” You’ll make decisions for 2026 on the spot and leave already moving as that woman.

She Sets the Standard isn’t about more information. It’s about decisions, positioning, and sales that change the next era of your business.

THIS IS MY ROOM

The Standard Looks Different here...

She Sets the Standard is designed as a business event that doesn’t look - or feel - like anything else in this industry.

Most of the time, access to women at this level only happens in vast arenas where you’re one of thousands, or behind doors that cost ten times more to enter.

Here, you’ll be in a room of 100 women who are already building six- and seven-figure businesses, here to sharpen how they sell, position their brand, and claim the next level.

This isn’t a day of panels retelling the same coaching success stories. You’ll hear from women who built seven-figure brands in industries no one thought could scale. From founders who exited companies at eight figures when there was no blueprint.

From leaders who turned the thought, “what if this could be bigger than me?” into global movements.

And when you sit in the room, you’ll notice the thoughts shifting in your own head:

“I’ve been underplaying my work. It deserves a bigger stage.”

“My clients already pay well, but I know they’d pay more for this.”

“I don’t want to be compared anymore, I want to be the one they reference.”

“2026 isn’t far away. I’m done waiting for the timing to be right.”

It’s strategy delivered in a way that’s as intimate as it is disruptive.

And it’s built as an experience. Think more Met Gala than business event.

The kind of day where you don’t just get ideas. You leave with the clarity, the language, and the conviction to move differently and everyone around you feels it.

What makes this event different

Limited to 100 women for intimacy and depth

Live brand reviews with real-time feedback
Cross-industry speakers you rarely hear in this space
Editorial experience: photography, gifting, elevated environment
Strategy you can apply in the room, not later

SET THE STANDARD

SET THE TONE

You arrive, coffee in hand, and step into a space designed to feel like possibility. From the first moment, it’s not theory, it’s action.
BIG MOVES, UP CLOSE

Debbie Wosskow and I strip it back to the real strategies that built 7– and 8–figure brands. No pedestal, no fluff. Just the moves that change how you’re seen.
DEFINE YOUR STANDARD

You’ll sharpen your offers, message, and demand in real time - with space to act on it before you leave the room.
LEAVE UNMISTAKABLE

You don’t walk out with notes. You walk out different. Your positioning, your sales energy, your standard - already reset.

The VENUE...

She Sets the Standard takes place at The New White Loft, London- a luminous, architectural space designed for vision and clarity.

Once a paper mill, the loft has been completely re-imagined. Its story has been re-written, and it now hosts women who come here to do the same.

White walls, high ceilings, and expansive windows create a clean, editorial backdrop. It's a space that feels open, modern, and elevated - the kind of environment that mirrors the women in the room.

Every detail, from the minimalist aesthetic to the central London location, has been chosen to set the tone for the day. This is an experience held in a space that reflects the standard you're deciding for 2026.

Speakers

Rachel Pearson

Business Strategist, Brand Architect, and founder of The STANDARD Mastermind.

Rachel has spent over a decade in luxury marketing, leading the global launch of a private airline during the pandemic and shaping strategy for household names through to disruptive start-ups.

She has since built her own multi–seven figure net worth and is recognised for creating category-defining spaces for women in business.

Her work is trusted by established entrepreneurs already earning six and seven figures who want to sell, scale, and position themselves at the top of their industries.

She is known for an editorial approach that cuts through noise, and for helping women claim £30K+ months by refining what already works.

She Sets The Standard is her next cultural moment - a room built for women who set the tone, not follow it.

DEBBIE WOSSKOW, OBE

From 8-figure exits to leading the £250m Invest in Women fund - Debbie sets the standard for bold business.

Debbie Wosskow is an entrepreneur, investor, and category disruptor. She built her first 7-figure business in her 20s, an 8-figure company in her 30s, and another 7-figure venture in her 40s - proving that bold moves aren’t confined to one season of business.

She co-founded AllBright, the global network for women, and is Co-Chair of the UK Government-backed Invest in Women Taskforce, which has unlocked £250m to support female-powered businesses.

Debbie is also Co-Founder of WJV, an innovation firm backing diverse, future-focused ventures, and Executive Chair of The Better Menopause, redefining how women thrive through midlife.

She is the co-author of Believe, Build, Become, a bestselling business book, and holds advisory and board positions with organisations including Channel 4, McKinsey & Company, and The Women’s Prize for Fiction.

Debbie embodies what it means to lead boldly - building, backing, and scaling businesses that set new standards.

Panellist

SAMANAH DURAN

Entrepreneur | Investor | Forbes 30 Under 30 | Founder of BEYOUROWN® + Siren Grounds

From Forbes 30 Under 30 honouree to building two category-defining brands, Samanah Duran represents the next era of female leadership.

She is the Founder and CEO of BEYOUROWN®, the global platform redefining how women in business lead, brand, and build- empowering female founders to create companies rooted in purpose and authority.

Now, with her newest venture SIREN GROUNDS, Samanah is bringing that same disruption to a new arena - a female-first coffee brand designed to fuel the mind, body, and soul. More than a product, it’s a movement to help women energise themselves with intention as they build powerful, purpose-led lives.

Samanah’s work blends sharp strategy with authenticity and emotion, showing that leadership doesn’t have to be loud to be magnetic. Her voice is redefining what ambition looks like for women who are done fitting in and ready to set the standard.

Laura Fursdons

Laura Fursdon, Founder & CEO of Calder & Co

Laura brings two decades of experience delivering exceptional service to the world’s most discerning clients. Having risen through the ranks at the original lifestyle management company, she went on to lead service teams globally and launch elite concierge programmes for brands including Gucci, Ferrari, and HSBC - overseeing everything from service delivery to strategic client engagement.

Her passion for travel led her to build the travel and lifestyle division of a private aviation business, before founding Calder & Co to offer a more personal, tailored approach for UHNW individuals and corporate clients.

At Calder & Co, Laura leads with a deep belief in excellence, trust, and integrity. She empowers her team to think creatively, act with confidence, and deliver with precision - fostering a culture where service is not only high-touch, but deeply thoughtful and built to last.

revealed soon

GLOBAL WEALTH STRATEGIST HELPING WOMEN TURN SUCCESS INTO LEGACY

Who this is for

You already know you’re meant to be here

You’re a woman whose name is already known - but you’re ready for it to be remembered.
You want your brand spoken about before you even enter the room.
You’re done with being “an option” - you want buyers to move because there’s no comparison.
You want the kind of breakthroughs that only happen in a live, luxe space surrounded by women at your level.
You thrive in a room where every conversation prompts you to think bigger. Where strategy and audacity sit side by side.

You’re here to set the standard for 2026 and beyond — not later, not someday, now.

What clients say about our events

" The whole day was an amazing experience. From the venue to the content and the transformations, It was so well thought out and honestly the best business event I've ever been to. Rachel is so approachable and I never felt like I was just a number which is really important to me. I'll definitely be at the next!"

Nicky Masson, Business Coach

SELECT YOUR EXPERIENCE

Secure your place today - split payment options are available across all ticket types. Already purchased a ticket and want to upgrade it? Contact techsupport@iamrachelpearson.com

The Standard

Be in the room where women who set the standard gather. Full access, curated networking, editorial event photography.

Full access, curated networking, event photography. You'll leave knowing how to take your brand into high demand

£222

JOIN THE ROOM

The Table

For the woman who won’t sit in the back. Includes priority seating, luxe lunch, and a private pre-event Mastermind call with Rachel.

Everything in The Standard
Luxe lunch at venue in Chalet
Pre-event Mastermind call with Rachel

Arrive with focus, spend the day immersed and walk out clear on the exact next moves to blow up the end of 2026 and beyond

£444

SECURE IT

Standard Setter

5 spaces

Step into visibility. Includes an editorial portrait on the day, a post-event mastermind, and a signature elevated gift.

Everything in The Table
Editorial portrait on the day
Post-event mastermind with Rachel
Elevated gift

Step out with authority anchored not just in strategy but in how the world sees you

£777

STEP IN

Set the Bar

2 spaces

For the woman who plays bigger. Includes a private follow-up with Rachel and editorial photographer: strategy, styling, and a brand shoot that captures your next-level identity.

Everything in Standard Setter
Private follow-up with Rachel + brand photographer (strategy, styling, shoot for brand identity).

Leave with strategy made visible- a content ready brand day that signals your new standard

£2,500 VIP DAY

CLAIM IT

This is not an event you attend.
It’s a standard you step into.

Sharp strategy

Bold brand conversations

An elevated experience, captured editorially

FAQS

When is the event?

Friday 14th November, 2025 from 10am - 4pm.

Where is it?

The day will be held at The New White Loft- a beautiful, modern space in a renovated paper factory. The address is 6-14 Underwood St, London N1 7JQ. The venue is very easy to get to, 5 minutes from Old Street tube station. For commercial parking, please go to https://www.parkopedia.com/ and use our postcode N1 7JQ.

What’s included in the ticket?

All sessions, light refreshments, workbook, goodie bag, and bonus access for earlybird bookings. Lunch is not included in the standard ticket but there are plenty of options for a light lunch near to the venue.

Can I bring a guest?

Absolutely! She Sets The Standard is built for women who are serious about leading in their space. If you know someone who moves with that mindset - whether she’s already established or stepping into her next level - she belongs in this room.

WHAT IF I CAN'T MAKE IT?

Tickets are strictly non-refundable, as this is a tightly curated event. However, if you’re unable to attend, you’re welcome to transfer your ticket to another woman who meets the standard of the room. Just let us know her details at least 48 hours before the event, and we’ll make the switch. Email techsupport@iamrachelpearson.com for any help with tickets.