NOVEMBER 2026 | TICKETS AVAILABLE NOW
The room where women who are already extraordinary
stop PRETENDING YOU'RE AVAILABLE FOR ANYTHING LESS
Friday 13th November 2026 | Central London
ABOUT THE EVENT
THERE ARE ROOMS THAT TEACH-
THIS ISN'T ONE
OF THEM
You're not here to learn. You're here to remember what you're capable of.
SSTS is a business event. And it isn't.
You've signed up to things that looked right on paper - the calibre of women, the promise of one conversation that changes how you see everything, the feeling of finally being in a room that gets it.
And you've left thinking: maybe I need to look abroad for my rooms.
Those women exist. The ones who push you and hold you without ego. They're just not showing up to an event that looks like every other event.
This is what SSTS is for.
It's a business event come luxury experience- without the air kissing. Conversations you'll look back on as the day you made that decision. No talk after talk. No standing up after lunch to shift the energy.
Everything is designed so that you leave having set a new standard in how you decide, how you see yourself, and how you move.
WHO THIS IS FOR
You already know you’re meant to be here
You're not here because you're trying to figure it out. You've figured it out. You're here because the market hasn't caught up with you yet and you're done waiting for it to.
You're the woman who:
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Hears about opportunities, watches ideas you've been journalling on and knows she should have been the one creating them
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Is referenced privately by people who would never publicly admit how much your work influences theirs
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Has been underplaying, and under-promoting work that deserves a much bigger stage
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Finds the industry's frameworks suffocating as someone who is leading a business that is as much about who you become first and then the money follows
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Does not wait, yet there's that one niggling idea you've been sat on because it feels 'too big' to claim
You don't need conversations that convince you to think big. You don't understand why others don't, the opportunity is everywhere, you can see it clearly.
What you need is a room that reflects back the subtle ways you're holding yourself back. And shifts decisions while you're still in it.
That's this room.
WHAT HAPPENS IN THE ROOM
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We shift the dimensions
This is the day where we shift the dimension. It's not about making better decisions. It's about deciding from a completely different frame - different conditions, different self-concept, different problems worth having.
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ONE CONVERSATION THAT WILL BE THE 'HOLY SH*T THAT WAS WORTH THE ENTIRE DAY'
One woman left the November event, doubled her prices, and signed £45k of new business within weeks. She didn't learn something new. She heard one thing that reordered everything she already knew.
That moment is different for every woman in the room. But it happens.
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WOMEN WHO EXPAND YOUR NETWORK & COULD INTRO YOU TO YOUR NEXT 100K
That moment you walk in and see the same person you saw at an event last week. Yeah, not the vibe. You're attending events to also expand your inner circle and not just women you take Linked in details for and never speak with again. Last year women left with new business partners, clients, collaboration opportunities. That's not a bonus. It's just what happens.
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WOMEN WHO HAVE AMBITION BUT DON'T NEED TO POSTURE TO PROVE IT
You won't be asked to tone down your ambition but you don't need to play a role to prove it. SSTS isn't about reaching a standard, it's owning your own. That attracts women who don't need to validate you, but will recommend you the moment an opportunity has your name written all over it.
THE EXPERIENCE
THIS IS NOT A STANDARD EVENT. IT NEVER HAS BEEN.
Last year's She Sets the Standard had its own magazine.
Not a workbook. Not a printed agenda. A publication created specifically for the women in the room, with editorial photography, brand features, and content that sat on coffee tables for months after the event.
Women talked about the day for weeks. They photographed the affirmation cards. They kept the magazine. They referenced the room in conversations that had nothing to do with the event itself.
From the wax-sealed invitation to the card on your seat that said: I've been expecting you.
This year the theme is 'Decisions From a Different Dimension'. Most rooms ask you to think bigger. This one asks you to decide from there - from where you're going, not where you've been. Because the woman you're becoming doesn't make decisions the way you're making them now.
A GLIMPSE INSIDE THE DAY
1
THE MORNING: PULL IT APART
There's a decision you already know is the one. The one that keeps coming up when someone asks what you're working on and you want to blurt it out — but the how keeps getting in the way. It feels big. It feels like it's putting you on the line. It's the one where you think "I could be the person who does this" and by not bringing it forward, you don't risk being wrong.
That one.
This is where we change the conditions of how you think. You'll hear from women who made bold decisions about who they're being and how that made the next move simply who they are, even when it felt daunting. You'll end the morning with a new level of self-trust and clarity about what you've been circling.
THE AFTERNOON: BUILD IT FORWARD
The afternoon is where decisions actually happen — not get planned, not get noted down.
We start with what most rooms skip: feeling safe when you disrupt and face failure. Because you will not realise your vision while you're still holding onto what has worked.
Then a live mastermind session using divergent thinking — your ideas stretched, your assumptions challenged, the women in the room telling you what they see that you can't.
Then we bring it into the body. You can think your way to a decision. Holding it through the action happens at a nervous system level. We do that work too.
And then you take one step toward the decision you've been sitting on.
In the room. That day. It happens.
A GLIMPSE INSIDE THE DAY
1
THE MORNING: PULL IT APART
There's a decision you already know is the one. The one that keeps coming up when someone asks what you're working on and you want to blurt it out — but the how keeps getting in the way. It feels big. It feels like it's putting you on the line. It's the one where you think "I could be the person who does this" and by not bringing it forward, you don't risk being wrong.
That one.
This is where we change the conditions of how you think. You'll hear from women who made bold decisions about who they're being and how that made the next move simply who they are, even when it felt daunting. You'll end the morning with a new level of self-trust and clarity about what you've been circling.
THE AFTERNOON: BUILD IT FORWARD
The afternoon is where decisions actually happen — not get planned, not get noted down.
We start with what most rooms skip: feeling safe when you disrupt and face failure. Because you will not realise your vision while you're still holding onto what has worked.
Then a live mastermind session using divergent thinking — your ideas stretched, your assumptions challenged, the women in the room telling you what they see that you can't.
Then we bring it into the body. You can think your way to a decision. Holding it through the action happens at a nervous system level. We do that work too.
And then you take one step toward the decision you've been sitting on.
In the room. That day. It happens. audience.
MEET THE CREATOR
RACHEL PEARSON -FOUNDER
I spent 15 years building category-defining luxury brands for companies like De Beers, L'Oréal, and St Paul's Cathedral before I turned that lens on the coaching and service industry and saw exactly why so many extraordinary women are being commercially undervalued.
The frameworks don't fit them. The messaging advice was built for someone earlier in their journey. And the rooms they've been in haven't reflected what they're actually capable of.
I've since been featured in The Telegraph alongside the Head of HSBC Digital Wealth. I advise brands. I coach women to multiple 6 and 7+ figures. My work sits at the intersection of luxury brand strategy and commercial recalibration and it doesn't look like anything else in this space.
She Sets the Standard exists because the room I'm describing didn't exist. So I built it.
YOUR TICKET
THREE WAYS TO BE IN THE ROOM
The Standard
Be in the room where women who set the standard gather.
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Full day access
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Lunch included
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Curated networking
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Event photography
You'll leave having made the decisions you've been circling for months.
£333
The Table
For the woman who won’t sit in the back.
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Everything in The Standard
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Front table seating & introductions to the speakers
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Post-event mastermind call with Rachel
Arrive focused. Leave with your exact next moves mapped.
£555
Standard Setter
For the woman who's done doing this alone.
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Everything in The Table
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Editorial portrait on the day
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Elevated gift
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Mastermind & private dining evening with Rachel at the start of 2027 after the event- to set your intentions, review what's moved, and step into the next quarter with full clarity
£777
THE STANDARD FUND
Every ticket sold puts £3 into The Standard Fund - our commitment to making sure access to the right rooms doesn't only go to the women who already have everything in place. We're finalising our charity partner shortly: an organisation working with underrepresented women building businesses. Details announced soon.
WHAT CLIENTS SAY
"HONESTLY THE BEST BUSINESS EVENT I'VE EVER BEEN TO"
"The whole day was an amazing experience. From the venue to the content and the transformations, it was so well thought out and honestly the best business event I've ever been to. Rachel is so approachable and I never felt like I was just a number which is really important to me. I'll definitely be at the next!"
Nicky Masson, Business Coach
THE WOMEN WHO MOVE FIRST
This is not an event that will sit open for months waiting to fill.
The women who belong in this room tend to know it quickly. They recognise the room. They book the seat.
The question isn't whether this room is for you. You already know the answer.
Speakers
Rachel Pearson
Business Strategist, Brand Architect, and founder of The STANDARD Mastermind.
Rachel has spent over a decade in luxury marketing, leading the global launch of a private airline during the pandemic and shaping strategy for household names through to disruptive start-ups.
speaker
speakers to be announced
More information coming soon.
Panellist
panelist
panelist to be announced
More information coming soon.
panelist
panelist to be announced
More information coming soon.
panelist
panelist to be announced
More information coming soon.
Our brand partners
brand partner
More information coming soon.
brand partner
More information coming soon.
FAQS
EVERYTHING YOU NEED TO KNOW
When is the event?
Friday 13th November 2026. Registration opens at 9.30am, the main event runs 10am–5pm.
Where is it?
Central London. Full venue details confirmed and shared with ticket holders soon.
What’s included in the ticket?
Full day access, lunch, curated networking, and event photography. Additional inclusions depend on your ticket tier - see above.
Can I bring a guest?
Yes. Your guest will need their own ticket. If you're bringing someone, drop us a message and we'll make sure you're seated together.
WHAT IF I CAN'T MAKE IT?
Tickets are non-refundable but transferable up to 14 days before the event. If your circumstances change, get in touch and we'll find the best solution.
This isn’t business as usual.
It’s the moment women set the standard for what follows
We’ll see you in the room.
© Copyrights by Rachel Pearson. All Rights Reserved.