23. How to Build a Personal Brand in the AI Era | Summer Prediction Series

Most people are still building a personal brand the same old way, and it goes like this. You show up, you post, you sell your offer, and then you tell yourself the job is done because the content went out. I understand why we do it. It feels productive, it looks like momentum, and it is what everyone told us premium positioning was supposed to look like. Here is what changed for me though. I realised I had been telling my private clients something for years that I had never said out loud on my own platforms, and once I saw it written into a job description on LinkedIn, I could not unsee it.

The thing I kept coming back to was small thinking. Not small effort, not a small audience, but a small way of holding what your business could actually be. So many of us treat content as a vehicle to sell, and stop there. We take everything we know, everything we are in conversation about every single day with clients and mentors and the people closest to us, and we try to shove it into an Instagram post or an email, and we call that distribution.

I think that is the smallest move you can make right now, especially heading into a space that is going to be shaped by AI. My predictions for 2027 all point in one direction, and it is not about more content or more platforms. It is about how you think about the whole thing. The businesses I see growing the fastest are the ones that have stopped asking how do I make more content, and started asking how do I get my thinking out to more of the right people.

That shift is the entire point, and it starts with one idea I resisted saying publicly for a long time.
 

The 10K a Month Job Description That Confirmed Where Premium Business Is Heading

The job description was for a guy in the UK called Sam Thompson, and it was actually his sister who posted it, someone who is also in the UK media space. If you know him, you know he came up through reality TV, first on Made in Chelsea (which I watched when it first came out and, honestly, still watch now). He went on from there, won I'm a Celebrity, and built his brand around a lot of authenticity, talking openly about mental health for men, running podcasts, all of it.

What stopped me was not Sam himself. It was what he was hiring for. He was advertising for a senior content manager and strategist, a full time role paying up to 10K a month. That number matters, so sit with it for a second.

Then I read the description properly. It was about owning and executing strategy across Instagram, TikTok, YouTube, Snapchat and beyond. Filming and packaging day to day life into content with a narrative. Managing short form distribution, storytelling, pacing, how you retain viewers and turn them into advocates of the brand. Managing workflows and collaborating across a team.

That is not a marketing role. It is a media company hire.

And yes, Sam is a personal brand. That is exactly how he built his fame and turned it into something he monetises in the UK. He is not a corporation. He is one person who has built something so significant that it now needs the kind of infrastructure we would have associated with a publishing operation a few years ago.

Now, I know you are not Sam Thompson. You are not an influencer, you are not trying to be one, and you did not come up through reality TV. Your market is different, your audience is different, and if you are here, you are building for depth, not volume. His brand is built on volume, across a lot of platforms at once. But the principle underneath it is identical, and that is the part worth paying attention to, because it is exactly the kind of shift behind my predictions for 2027.

He has not invented anything. No offence to Sam, but he is not doing anything revolutionary. He is a genuinely likeable guy who has leveraged every opportunity he has had, and he is being very savvy about how he builds his team right now. He is distributing his brand and his authenticity across different channels, and he is not sitting there thinking about hitting 5 million followers on Instagram. That is not the game he is playing, and that is exactly why it is smart.

 

What a Media Company Actually Does

Take it right back, before anyone was talking about AI, before social platforms. Think about television. TV is about distributing conversations and topical content through multiple channels. That is what a media company does. A publishing house does the same thing with books, and I know this world well because I did an MA in publishing and used to work at a publishing house.

Here is how it works. You have a book, and that book is somebody's thinking. Say it is a chef, and I worked on a lot of cookery books, so this is real for me. The chef has their recipes, and those recipes go into the book. Then the same thinking shows up in the spin offs, the merchandise, the cookware, the aprons, the online content and the YouTube videos that help people actually cook the recipes. It is one body of thinking, distributed out into many channels.

Now look at a magazine like Vogue. Vogue is not just a magazine anymore. It runs experiential events, goes into cities, hosts catwalk shows with a theme, showcases upcoming talent. All of that comes from Vogue using its IP, its point of view as a fashion forward magazine, to spot and platform emerging names. The magazine is only one expression of the thinking. The runway shows are another.

So you might be thinking: "Well Rachel, I am not a chef, I am not Anna Wintour, I am not on TV and I am not trying to be." Good, because that is not the point, and I am not asking you to become any of those things. What I want you to get curious about is where you are minimising your own thinking. Where are you taking all the gold you are in conversation with every single day, with clients, with your mentors, with your business partner, with your partner at home, even with your kids, and shrinking it down into one Instagram post or one email before telling yourself you have distributed it?

That is the shift.

You stop asking how do I create more content and make more noise, and you start asking how do I distribute my thinking so it creates more conversations. That question is how a media house operates, and it is exactly what Sam was doing with that job description. He is not multiplying content for the sake of it. He is taking one brand, one point of view, and moving it through the right channels on purpose.
 

Using Ai in Business Without Becoming Replaceable

Let me be clear about where I stand on using AI in business, because I do not think it is a bad thing. There is going to be a big shift in how we use it, and it is not really about content. It is about how we run our businesses. That is where AI is going to help the most, taking the repetitive tasks and the work that traditionally ate up hours, and handing that time back to us so we can be far more creative and focus on how we bring more people into our thinking.

I saw an AI tool the other day that more or less turned into a one person operation. It took all the content you already had and scheduled it, posted it wherever you wanted it. Is it always high quality right now? No. But that quality is only going to climb, and I would not bet against it.

So here is where my head goes. When I know AI is going to write the publishing strategy, tell you exactly when to post, schedule it for you and pull the data, I stop asking how do I keep up and start asking a very different question. How do I become totally irreplaceable? How do I make sure nothing can copy the patterns going on in my brain? I am fairly confident nothing can, because it is wild in there, but the point stands for you too.

You have original thinking. You have original thoughts, and you have these opportunities every single day, in every conversation you are already having. That is the part AI cannot replicate. It can repurpose what exists, it can distribute it beautifully, but it cannot originate the way you do.

This is why I do not use AI to create my content. My content always comes from my ideas. What I will happily let it do is the repurposing, the scheduling, the strategy of where and when things go out, because that frees me to stay in the place where I actually add value. The thinking. The thing that has my signature all over it.

So the invitation is this. Stop diluting your best thinking down into a content strategy and calling it a day. Content is a vehicle, nothing more. Distributing your thinking is where you are going to make millions, and the media company model is not about volume. It is about building the architecture that gets your thinking out to more of the right people.

 

The Signature Economy and What Premium Clients Need to Feel Before They Buy

One of my predictions for 2027 is about how buyer behaviour is shifting, especially in the premium space. People are looking for trust markers. They want to know that you are true and real, because there are so many ways to fake things now. I have called this the signature economy, and I genuinely believe that is where we are. Any time somebody hears something from you or sees something from you, it carries your signature.

I do not mean your name plastered over everything. I mean that if I took Rachel Pearson off my Instagram, I would still want people to know it was me. They feel it. Not through the colours, though yes, my branding matters, but through the words I use, the spacing in my graphics, the way I talk, the ideas I bring forward. It has to be unmistakably me.

That is how people buy at this premium price point. They do not need to see more content from you. What they need is compounding evidence that you are the person they want to invest with. And compounding evidence is not simply that they went to your Instagram, then your LinkedIn, then read your email. That is integrated marketing, connected marketing, and to me that is the bare minimum.

What they really want is to feel they can join up your whole body of thinking. This is where your intellectual property comes in. They want to know that if they sat across from you in a conversation, without the luxury of you writing an Instagram post with AI first, you could still produce that originality of thought. That you could give them something useful and insightful about their actual problem, live, on the spot.

It is exactly why I think events are booming. It is not only the in person connection. It is that people want to know, can you stand on a stage and take a question you have not prepped for and still answer it brilliantly. Can you think in real time? That is the proof premium clients are quietly looking for.

So when I look at my own business, and when I look at my clients' businesses, I am not counting how many times a week they post. I am looking at how everything connects up, because that is where I can see the opportunities to build a real body of work, and just as importantly, what they need to start saying no to. Not every room is the right room to distribute your thinking. Not every platform is the right platform for you. I am not on TikTok, for example, because it is simply not my place, and I would rather pour my attention into the platforms that work for me, that join up my body of work, and where my clients already are.

 

Key Takeaways

  • Building a personal brand is moving away from creating content to sell offers and towards running your business like a media company, where the goal is distributing your thinking, not adding to the noise.

     

  • AI is about to handle the mechanics of your content strategy, the repurposing, scheduling and data, which means your original thinking becomes the one thing that keeps you irreplaceable.

     

  • Getting discerning matters as much as showing up. Not every room or platform is right for you, and choosing where not to be is part of building a personal brand with real premium positioning.

     

FAQ

How can I use social media tools to build a personal brand?

Use them for distribution, not as the whole strategy. The smartest move right now is letting AI handle the repetitive side of your content strategy, the repurposing, the scheduling, working out when and where things go out, so you are freed up to focus on your own thinking. Social platforms are simply channels that carry your ideas to the right people. When you are building a personal brand, the tools should extend one clear body of work, rather than pushing you to make more noise across more platforms.

 

How do I build my own personal brand?

Start by treating your business like a media company. Building a personal brand is less about posting content to sell offers and more about distributing your thinking across the right channels so it all joins up as one body of work. Get clear on the ideas and point of view that are unmistakably yours, then decide where your right people already are. Premium clients buy on compounding evidence that the thinking is genuinely yours, so consistency of thought matters far more than how often you show up.

 

What are effective strategies for creating engaging content for a personal brand online?

Lead with original thinking, because that is the one thing AI cannot replicate. Rather than chasing volume, take the ideas you are already in conversation about every day and distribute them with intention. Let AI support the mechanics, the repurposing and scheduling, while your point of view stays front and centre. Be discerning about platforms too, since not every room is right for you. Effective content for building a personal brand carries your signature, so someone would know it was you even with your name removed.

 

Transcript

[00:00:00] If you are building a personal brand, let's stop thinking about pushing out content purely as a means to sell offers. What lets you grow your business, hold high relevancy for your clients and keep it no matter what technology does, is that you are able to distribute your thinking, not distribute more content.

[00:00:30] Distribute your thinking in more impactful ways. Welcome to Rich Work, the podcast for established female entrepreneurs ready to turn their expertise into premium clients and consistent high ticket revenue. I'm Rachel Pearson, global brand and business strategist, skincare obsessed and always distracted by booking the next mini break.

[00:00:52] You'll learn how to position like a luxury brand, attract clients who love to invest and build wealth that lasts, so you can create the business and life you want, not someone else's version of success. This is where premium positioning and building wealth meet for women who are rewriting the rules.

My Predictions for 2027

[00:01:11] Let's get into it. As we head into the second part of this year, we are going to dive into a mini summer series all around my predictions for the end of this year, and my predictions for 2027. I have my crystal ball out, obviously, in front of me, and I'm going to share what I see happening, because these are conversations I'm already in with my clients.

[00:01:39] One of the key things I'm always looking at, because it is so important when you lead a business that is premium, is what's next. It's not about following the next trend or doing the next shiny AI thing. It is about staying ahead of what is relevant for you to be at the cutting edge of, for your business, in your niche, for your clients.

[00:02:11] So we're going to do 5 episodes looking at what's ahead. I'm going to dive into a key area that I think is going to grow enormously. Well, I already see it happening, but I think it's going to become even bigger, and give you some thoughts on how it can apply to you. Not everything will be immediately clear from these episodes in terms of how you take it straight into your business.

[00:02:38] If you've listened to this podcast for a while, you will not be surprised to hear that I'm not going to show up and say, "This is what's working in content at the moment. This is how to sell out your offer. This is how to price it." I will go into strategy. I will give you my take on it, but that is also not what is going to help you to be category leading.

Why The Best Entrepreneurs Learn From Conversations Outside Their Industry

[00:03:02] The way that you make decisions from a completely different perspective, from broadening out how you think through listening to things that kind of blow your mind, while at the same time you're thinking "what on earth do I do with that?", that is always how I have seen the greatest entrepreneurs and business people I have worked with continue to stay ahead.

[00:03:26] They don't learn from the conversations that are immediately available to them. They learn from and tap into adjacent conversations, conversations happening in industries that really don't have much to do with what they're doing right now, but they get inspiration from them that takes them out of the comfort level of how they think and the default they've got into running their business. It completely blows open how they think about their offers and their pricing, because something has sparked them to take a different decision, to ask a different question and to shift into a completely different perspective.

Using AI in Business Will Change How You Run It

[00:04:06] So that is my intention with this summer series as well, to open up your thinking to what's next, even if you can't yet see how it might apply to your business. Just be open minded. See what comes through for you. In this episode, I'm going to talk about how I see the structure of businesses moving, online businesses, even if you have a

[00:04:33] very simple business that is just you. So when I say the structure of businesses, your mind might go to "okay, I have to have a massive team, I have to have multiple different parts to my business." This is about how you think about your business, not about how much you have in place. The businesses I see developing the fastest right now, the ones really preparing to stay relevant in a space that is going to be dominated by AI,

[00:05:07] there are no two ways about this, and I don't think it's a bad thing. There is going to be a big shift in using AI in business. It's not going to be about how we do content. It's not about buying everybody's AI bots. It's going to be about how we run our businesses. That's what AI is going to really help with in the future.

[00:05:28] But what that also does is free up a lot of time from repetitive tasks, from tasks that traditionally did take a long time, and it means we can be a lot more creative in our businesses, and we can really focus on how we enable more people to connect with our brands and our thinking.

The Future Of Building a Personal Brand Is Thinking Like A Media Company

[00:05:56] So this is my big prediction, my bombshell moment. I think most businesses that exist right now are building personal brand businesses, and if you are saying "I don't have a personal brand", if you are in business and you are not behind a big corporate brand, you have a personal brand. Whether you want to leverage it or not, that is up to you.

[00:06:15] If you're an online business and you are building a personal brand, and I know product based businesses have personal brands as well, but I'm really focused on online, then the future of your business will be thinking about it as a media company. I've been talking about this with my clients for, well, I was going to say months, but it's been years now that I've been saying this.

[00:06:36] Your business has huge potential, more than you see right now, if you start to think about it as a media company and not as a business you have to create content for. What sparked me to come and talk about this series today is that I realised how much I've been discussing it with clients, behind the scenes and particularly in my consultancy work, and again, like I do with a lot of my clients, I help them bring things forward.

What Sam Thompson's £10k Job Advert Reveals About What's Coming

[00:07:06] I hadn't been talking about this publicly, and then I saw a job description on LinkedIn, and things just seem to come up, right? When you need to see them, they come up. It was for a guy in the UK called Sam Thompson, who's not in luxury, he's not in premium, but he really made me stop and think, "This is what's happening."

[00:07:32] I saw a job description that his sister posted, and she is also in the UK media space. Both of them originally came through reality TV. They both came through a show called Made in Chelsea, which when it first came out, I watched, and I'll be honest, I still watch it now. Who am I to sit here and pretend that I don't?

[00:07:51] I do. I love a bit of reality TV. Sam then went on to do other reality TV shows. He won I'm a Celebrity... Get Me Out of Here!. He's built his brand around a lot of authenticity, really talking about mental health openly for men, and he has podcasts and lots of different parts. The thing that struck me when I saw this job description was that he was advertising for a senior content manager and strategist, a full time role paying up to £10k a month.

[00:08:26] But the job description read like a media operation. It was about owning and executing the strategy across multiple social platforms, so Instagram, TikTok, YouTube, Snapchat and beyond. It was also about filming and packaging day to day life into a compelling content narrative, managing short form distribution, managing storytelling and pacing, how you retain viewers and turn them into advocates of the brand, how to manage workflows and collaborate across the team.

[00:08:58] That's not a marketing role. It's executing marketing, but that is a media company hire. And yes, Sam is building a personal brand. That is how he has built his fame into monetising it in the UK. But he's not a corporation. He's a person who has built something so significant that it now requires the infrastructure that a few years ago you would have associated with a publishing operation.

Why Chasing More Content Is Small Thinking For Premium Businesses

[00:09:28] Now, I know you are not somebody like Sam Thompson. You're not an influencer, you're not trying to be an influencer, you haven't come through reality TV, and your audience is different. Your market is different. This podcast is very much about premium positioning. So you're building for depth, not always volume.

[00:09:49] Whereas his business through his personal brand is very much about volume. He's across a lot of social media channels, multiple platforms, but the principle is the same. A lot of online service businesses trying to operate in a more premium space are still thinking about their content strategy as a way to sell their services and their offers.

[00:10:18] And it is small thinking. It is so small, and it doesn't matter how many platforms you're on. I don't mean just multiply the amount of content you're creating. I don't mean it's small in that way. I mean that thinking of content as only a vehicle to sell your offers is not thinking as big as you could be thinking.

[00:10:42] It doesn't matter what revenue level you're at right now. This is about thinking bigger. It's not about putting yourself in the box of "I run a coaching business, therefore I must show up and sell my services on stories every day. I must post content every day. I must be on LinkedIn." There are ways we can get our businesses out there and enable people to get to know about us, but AI is already creating huge efficiencies in how you distribute content, how you create it and how you repurpose it across multiple platforms.

[00:11:19] I saw an AI tool the other day that pretty much became a one person operation, taking all the content you've already got and scheduling it for you, posting it where you want it to be. Now, I'm not saying this is always high quality. That is the way it's happening right now, but the quality will continue to increase.

What A Media Company Actually Does

[00:12:00] So when I say we can think about our businesses as media businesses, it's not about starting a podcast or how many platforms you're on. I don't mean the distribution of all your content. I mean, let's stop just thinking about pushing out content as a means to sell offers. What lets you grow your business and hold high relevancy for your clients, and keep it no matter what technology does, is that you can distribute your thinking, not distribute more content, distribute your thinking in more impactful ways.

[00:12:34] That is what a media company does. If you take it in a really traditional sense, even before any mention of AI, if we take it back to TV, TV is about distributing conversations and topical content through multiple channels. That is what a media company does. It's what a publishing house does. It will take books.

[00:13:01] Let's go way, way back, to print. You take books. I did an MA in publishing, so I used to work at a publishing house, and you'd have your book, and that's somebody's thinking. Whether it's a chef, and I did quite a lot of cookery books, so a chef takes their recipes and it's in the book, but then it's in the spin off merchandise that goes along with that book, the cookware, the aprons, the online content that supports it, the YouTube videos that support actually implementing the recipes.

[00:13:38] It's the same thinking that's in the recipe book, but it has now been distributed out into multiple channels. That is what a media house does. TV publishing, print publishing, magazines now moving into runway shows, look at a magazine like Vogue, it does experiential things like going into cities and hosting catwalk fashion shows within those cities, with a theme that shows upcoming talent.

[00:14:10] Again, that is all about how Vogue uses its IP, its thinking as a fashion forward, innovative fashion magazine, to spot emerging talent. So you might be thinking, "Well, Rachel, I'm not a chef. I'm not Anna Wintour. I'm not on TV, and I'm not trying to be." I'm not trying to make you do that. That's not what we're trying to do here.

The Signature Economy And How Premium Clients Decide Who To Buy From

[00:14:35] What I would love for you to start playing with, to get a little bit curious about, is where you are minimising what you're doing, your thinking, the way you distribute all of the gold you're in conversation with every day, with clients, with your own mentors, with your business partner, with your partner at home, with your kids.

[00:15:02] Everything you're sharing in conversation, you're trying to shove into an Instagram post, a LinkedIn post, an email, and then it's "okay, job done, I've distributed it." This is where, when you think from a different perspective, a different dimension, you come at it totally differently. So we want to think less about how to create content and get more content out there.

[00:15:28] How do I create more noise? It's how I distribute my thinking to create more conversations. That is how you think like a media house. That is what Sam is doing with his job description. No offence to Sam Thompson, but he's not doing anything revolutionary here. He is a genuinely likeable guy who has leveraged every opportunity he has got.

[00:15:58] And yes, I am simplifying it, and no, I don't know him, so he might come back and say, "Actually, there's a huge business plan around this, Rachel." But he has not invented anything. He is distributing his brand, his authenticity, through different media channels. He's not thinking, "Oh, I want to get to 5 million followers on Instagram."

[00:16:19] That's not how he's thinking, and it's really smart. He is being very savvy in how he's building out his team right now. And this is how it starts to relate to you. When we think about all the ways buyer behaviour is shifting, especially in the premium space, I've talked on this podcast about how people are looking for trust markers.

[00:16:39] They are looking for how they can know that you are true and real, because there are a lot of ways to fake things. So they want to know what I've called the signature economy. I believe we're in the signature economy, where any time somebody hears something from you or sees something from you, it has your signature on it.

[00:17:00] It's not that you've plastered your name all over it, but they can feel that if you took your brand name off it, if I took Rachel Pearson off my Instagram, I want people to know that it's still me. They need to feel it, not just see it. It's not just about colours, and yes, my branding is very important, but it's about whether they feel, through the words I use, through the spacing in my graphics, through the way I talk, through the ideas I bring forward, that it has to be me.

Why Premium Clients Want Compounding Evidence, Not More Posts

[00:17:28] Signature economy, and this is how people are buying, especially with premium clients at this price point. They don't need to see more content, but they do need to see compounding evidence that you are the person they want to invest with. And compounding evidence doesn't necessarily mean they go to Instagram, then LinkedIn, then read your email.

[00:17:51] That is one of the ways it happens. That's integrated marketing, connected marketing. To me, that's the bare minimum. But what they want to feel is that they can connect up your body of thinking. This is where the IP, the intellectual property bit, comes in. They want to know that if they were in a conversation with you, and you didn't have the liberty of sitting down and writing an Instagram post with AI, could you come up with this originality of thinking?

[00:18:23] Would they be able to get something useful and original from you that helps them with their problem? This is why I think lives, and why I think events, are booming so much as well. It's not just about in person connection, it's because people are asking, "Can you stand on stage?" And yes, you'll have planned your talk, but can you stand on stage and do a Q&A?

[00:18:48] Can I ask you a question that you have not prepared for and still have you answer it?

How I Run My Own Business Like A Media Company

So when I'm thinking about how I'm creating my business, I am thinking of it like a media company. I don't want to run multiple channels. My business manager will tell you my goal is to keep it as streamlined as possible.

[00:19:06] But I think about it like a media company because I'm always thinking, how do I distribute my intellectual property? So when you go to my Instagram, it should, and I hope it does, really connect with when you come to this podcast. You don't go to Instagram and see me sharing 3 tips on how to create converting content and then come to this podcast and go, "What is going on here?

[00:19:31] She's talking about how everyone building a personal brand business is going to become a media company. What is going on?" My body of work, my thinking, is that I push the boundaries. I want people to come to me because they think, "You think in a completely different way", because that's how I think. I want to be the one who is innovative, who is not sitting back going, "How are they doing that framework over there?

[00:19:54] I wonder how I can just make it a little bit better." I'm a challenger, I'm a disruptor. That's what I do. So I need that to come through in everything I'm doing. Whether you come to my Instagram, whether you come to the Debrief, which is my free Telegram channel, or whether you're listening to this podcast, it all needs to connect up as my body of work, my thinking.

[00:20:17] That's how I approach it as a media company, not as "how am I creating and repurposing my content." AI will have that covered. It already does, and it's just going to get better. My content always comes from my ideas. I don't use AI to create content, but by repurposing and thinking about it, AI is going to be able to come up with a publishing strategy.

[00:20:40] It will be able to tell you exactly when to post. It will schedule it for you. It will be able to pull data. AI is going to do all of this. So when I think about using AI in business, and I can see where it's going, I'm thinking, "Well, how do I become totally irreplaceable? How do I make sure nothing can copy the patterns going on in my brain?"

Stop Shrinking Your Thinking Into A Content Strategy

[00:21:05] I'm pretty sure nothing can copy the patterns going on in my brain, because it is wild. But you are exactly the same. You have original thinking, you have original thought, you have so many of these opportunities every single day. So my invitation to you from this podcast episode is to stop diluting it into thinking you just need to put it into a content strategy.

[00:21:28] Content is a vehicle, but distributing your thinking is where you are going to make millions. The media company model is not about volume, it is about creating the architecture so you can get your thinking out to more of your right people. So think about what you are publishing. How does it connect up the body of your work?

[00:21:52] Where are you doing this? How often, and what is the cumulative effect of it in telling your market who you are and what you're worth? When I'm looking at my business, and when I'm looking at my clients' businesses, I'm not asking how many times a week they're posting to check they're committed to their business.

[00:22:15] That's up to them. If they're not committed to their business, then we've got other things to discuss. There's something else going on there. But I want to understand how everything is connected, because I can see opportunities for them to create this body of work through how they distribute their content, how they distribute their thinking, and also through what they're not doing.

Where To Publish For The Best Results

[00:22:37] What we start saying no to matters, because there is going to be a whole wave towards the end of this year and going into next year where people go really far away from AI, which I personally believe is a mistake, because it's just going to be a setback. I personally feel we just need to learn how to use it as humans behind the technology rather than burying our heads in the sand, but that's a whole different episode.

[00:23:07] We also need to get really discerning about what we decide is not for us. Not every room is the right room to distribute your thinking. Not every platform is the right platform for you to be publishing on. I'm not on TikTok. TikTok is not my place, and it's not only from a client perspective, it's also just not a place I want to be.

[00:23:32] So I would rather put my attention, my view of my media company, into scaling the platforms I know work for me, that connect up my body of work and that is where my clients already are.

She Sets The Standard - My Business Event This November

[00:23:56] So this has given you a taste of what we're going to dive into over the next few episodes in this summer series. It is designed to shift your thinking into conversations. I think we're going to start hearing more in the mainstream over the next 6 to 12 months and beyond. But I am putting my little crystal ball down and saying these predictions for 2027 are already happening. It's already moving in this direction. If this has sparked interest in you, then this is exactly the kind of conversation we have at She Sets the Standard, which is my signature business event that happens in November.

[00:24:28] It is where you see how to apply this type of thinking to your business. You hear from women who are already doing it, from women who have built incredible businesses and who are able to share their learnings with you. But it's also where you have conversations you do not hear at other business events.

[00:24:49] It's called She Sets the Standard for a reason, because this is where the standard gets set for how we take business forward, and it's not by having the same conversations over and over again. This is where decisions that really move things get made by women who are innovative, who are doing things differently, and who are there to support each other in building their own categories, in doing things that haven't been done before, and in thinking bigger than you maybe feel it's okay to think.

[00:25:25] The tickets are now live for Friday, the 13th of November. It is in London. The link to the tickets is in the show notes. We are already at 50% capacity before announcing the speakers, the full speaker lineup or the venue, so these tickets will go. I would absolutely love to see you there.

[00:25:43] If you've got any questions about the event, or you'd love to let me know anything about this episode, you can find all the links to my Instagram, @rachelpearson.co, to my LinkedIn, and to drop us an email as well. And if you've enjoyed this episode, if you enjoy Rich Work, the podcast, I would be hugely appreciative if you could leave us a review, because it helps other women find this podcast and supports more of them to build innovative, dynamic, thriving businesses.

[00:26:15] This is Rich Work. I'm Rachel Pearson, and I will see you in the next episode. Thanks for tuning in to Rich Work. I'd love it if you left a review. It helps other women find us. In the meantime, follow me on Instagram, @rachelpearson.co, for a different take on premium positioning, one that's not about fitting a box.

[00:26:36] See you next week.