22. How To Build A Network That Sends You Premium Clients (Without You Ever Asking)

I'm an introvert. I know that surprises people, because I love hosting, I love a room full of interesting women, and I've spent years learning how to build a network that has genuinely changed my business and my life. But after a party or a big event, you won't find me propping up the bar at midnight. I'm the one back in her hotel room, having dinner alone, getting her energy back. At school I was painfully shy and got so anxious about speaking in front of the class that I'd work myself up over it for days.

I tell you that because somewhere along the way we decided that being good with people means being the loudest person in the room. It doesn't. You can be an introvert and still be brilliant at building business relationships, and you can be the most confident person in the building and still get it completely wrong.

What I've learned is that networking for entrepreneurs has very little to do with how outgoing you are, and everything to do with how generous you're willing to be before anyone owes you a thing. The biggest opportunities of my career have come from relationships, not pitches. A role I never applied for. Clients who found me through someone else. Collaborations across the US and Europe that started with a single conversation and a follow up message.

So if the transactional, 'what can I get out of this' style of networking has never sat right with you, good. It doesn't sit right with me either.

 

How to Build a Network That Remembers You

When I'm introduced to someone, I never lead with my job title. I won't say "I'm a business coach who works with this type of client and does that type of programme", because nobody's going to remember that. There are gazillions of business coaches out there, and a list of services has never once made a person lean in and want to know more.

So I share my mission instead. I tell people that my biggest driver is helping women build sustainable businesses, because I want them to have wealth, and I want to change how women think about their wealth full stop. Can you hear how different that is? People won't file me away as one more coach. They remember me as the one who's here to change how women think about money.

That difference matters more than it sounds, because it's exactly how opportunities find their way back to you. Months later, someone I met once will be in a conversation where another person says they're looking for a woman who thinks about money differently, for a stage, a feature, a collaboration. And my name comes up. Not because I pitched, but because I gave them something specific to remember me by.

This is the part most people skip when they think about how to build a network. They focus on collecting contacts and miss the work of becoming memorable in the first place. Being remembered is not about being the loudest or the most impressive in the room. It's about giving people a reason to think of you when something relevant lands in their lap, long after the event is over.

So before your next event, ask yourself the only question that counts. What's the thing that makes someone want to hear your story, to know your background, to take you for coffee? It won't come from what you do but from who you are and what you stand for, the bigger purpose behind the work. Get clear on that, lead with it every time, and you stop being forgettable. You become the person people bring opportunities to.

 

Building Strong Business Relationships Starts With Giving First

I know this goes against everything the online space teaches, but I'll say it anyway. I think you should give first, and give generously, without expecting anything back. We've created this culture where you ask for something, you expect to get something in return, and you want it fast. Daily sales, quick transactions, instant wins. Speed works for some things, but not for the relationships that end up changing your business.

When I meet someone I can tell has real potential, someone whose network could open doors, who could help position me in a different way, I don't go in asking. I go in building trust. And I do that long before I ever need anything from them.

Let me give you an example. A woman I'd met through a couple of networking groups messaged to thank me, because I'd recommended her events to a few of my clients. I'd done it simply because I'd heard they were brilliant and I knew my clients would get something from them. I didn't reply with, "oh, and would you mind sharing my next event with your network?" There are times for that kind of swap, if you've got an affiliate set up or it's the right fit. But she runs invite only dinners, she has a similar network to mine, she's got a great reputation, and I'd much rather support her and see where it goes than make it transactional from day one.

That instinct to think 'what can I get out of this' is exactly where I watch people kill a relationship before it's even started.

And the proof that giving first works? My biggest career break came from it. Years ago, on a graduate scheme, I built a good relationship with a man I then lost touch with for maybe 5 years, possibly longer. In between, I'd helped him out when he was looking for a new role, going through my LinkedIn contacts and setting up meetings, expecting nothing in return. Then in 2020, his wife became CEO of a startup airline and needed marketing support. He told her one thing. You need to speak to Rachel. That's how I became head of marketing, through a relationship I'd invested in years before, with no idea it would ever pay off. Building strong business relationships isn't a tactic you switch on when you need something. It's the trust you've banked long before the moment you need it.

 

What Luxury Sales Taught Me About Building Trust in Business

Selling is a relationship. The higher the value of what you're selling, the more that relationship matters, and nowhere is that clearer than in luxury.

Think about the jeweller my husband has used for years. We've just celebrated our 10 year wedding anniversary, and he bought me a diamond tennis bracelet

When my husband contacted him about the bracelet, he didn't say "remind me what you've bought before." He said "I remember." He keeps a file on everything. Every piece, how old the children are, the details most businesses would never bother to hold onto. That's an industry that is barely online, serving high net worth clients, and it runs almost entirely on relationships. Taking clients to the O2. Knowing their families. Remembering.

That's what real selling looks like, and it's the same principle whether you're selling diamonds or a high ticket programme. When people feel that level of care and attention, they feel trust. And trust is what makes someone come back, and back again.

This is where building trust in business stops being a nice idea and becomes the thing that high value sales are built on. Nobody spends serious money with someone they don't trust. The bigger the decision, the longer the relationship that has to sit underneath it.

So I've always asked myself a different question. Not "how do I close this person," but "how do I become the person they trust enough to come back to for years?" That shift changes everything about how you show up. You stop chasing the transaction and start building the kind of relationship that quietly compounds, one remembered detail at a time.

 

The Follow Up Is Where Networking Really Pays Off

Getting into rooms matters, but I'll be honest, it's a bit like kissing frogs to find your prince. I've been to a lot of events. Some were brilliant but just not my crowd, and I still walked away with something every time, usually from a conversation I didn't plan. So go and explore, get curious, don't limit yourself to one type of room with one type of person.

The mistake that most people make is that they walk in thinking "I'll just rock up and see what the day brings." Don't. Walk in knowing that your next client could be in that room. Your next collaboration, your next piece of press, your next big opportunity, all of it could be standing a few feet away. You're the one responsible for making it happen.

It really hit me at an event in Dubai in November 2025. The way those women networked was unlike anything I'd seen in the UK. They arrived early. They knew exactly who they wanted to speak to. They used the breaks properly, and then they followed up. One woman I was with had secured multi 6 figures in business by the time we finished, and we were only two days in, purely because she knew how to lead a conversation and follow up from it.

That's the bit most people miss, because they assume the magic is in the room when really the room is only where it starts. The follow up is where it can 10X..

It's how I've built some of my best relationships. I sent a genuine message a day or two later "it was so good to meet you, I really enjoyed our conversation about this,". That's all it takes to turn a quick hello into a coffee, and then a proper meeting. From that same Dubai trip, I'm now in conversation with a woman in the US whose skill set complements mine perfectly. She came to London, we had dinner, and we started mapping out how our businesses could work together across the US and Europe.

That's why I'm so protective of my network. I've worked hard to earn the trust of the people in it, so I won't casually hand out someone's details or play matchmaker without asking. When a former client running a luxury branding agency came to me with an opportunity I couldn't take, I thought of the perfect person for it, but I didn't fire off her email. I checked with her first, checked with them, and only then made the introduction. Every introduction costs someone their time, and that's worth respecting.
 

Key Takeaways

  • The fastest way to be forgettable is to lead with your job title. People won't remember a list of services, but they will remember what you stand for, so start with giving them something specific to remember you by.

 

  • Generosity comes first. Building strong business relationships means giving before you ever ask, and trusting that the right opportunities come back to you, often years later and from places you'd never expect.

 

  • When it comes to networking for entrepreneurs, the real opportunity lives in the follow up, the genuine message and the coffee that turns one conversation into a lasting relationship.

 

FAQ

How do you build a network as an introvert?

You don't have to be the loudest person in the room to build a strong network. Being an introvert is no barrier at all, because the skill isn't about working a crowd until midnight, it's about being generous and genuinely interested in people. Focus on a few meaningful conversations rather than collecting contacts, lead with what you stand for so people remember you, and protect your energy by following up afterwards rather than forcing every connection in the moment. Quality and consistency matter far more than how outgoing you are.

 

How do you build a strong business relationship?

Strong business relationships are built by giving first and expecting nothing back. Lead with genuine generosity, support people, make introductions, recommend their work, long before you ever need something in return. Focus on shared values rather than what someone can do for you, because the connections that last are the ones built on how you both like to work and what you stand for. Be patient and build slowly, one person at a time. The trust you bank over months and years is what eventually turns a contact into a client, a collaborator, or the person who opens a door you never saw coming.

 

How do you follow up after a networking event?

Send a genuine, personal message a day or two later, with no hidden agenda. Reference something specific from your conversation so it feels real rather than templated, something like "it was so good to meet you, I really enjoyed talking about this." From there, suggest a coffee or a short call to keep the connection going. The follow up is where the real opportunity lives, because most people never do it. A single thoughtful message can turn a brief introduction into a relationship that brings clients, collaborations and opportunities for years.

 

Transcript

[00:00:00] When you are going out creating relationships and building your network, what is somebody going to remember you for? What is that point that makes someone lean in and go, "I want to hear her story. I want to know more about her. I want to hear about her background. I would love to have another conversation with her. I want to go for coffee." What is that point? Because it is not going to come from you telling them what you do or who you work with or what offers you run. Nobody cares. They care about how you can be of value to them, why you are interesting, why you are interesting for them to know. Because people want to be in a network. They want to establish relationships with people who are going to make them look good as well.

[00:00:42] Welcome to Rich Work, the podcast for established female entrepreneurs ready to turn their expertise into premium clients and consistent high ticket revenue. I'm Rachel Pearson, global brand and business strategist, skincare obsessed, and always distracted by booking the next mini break. Here, you will learn how to position like a luxury brand, attract clients who love to invest, and build wealth that lasts, so you can create the business and life you want, not someone else's version of success.

[00:01:12] This is where premium positioning and building wealth meet for women who are rewriting the rules. Let's get into it.

How to Build a Network That Grows Your Business

You know that phrase, your network is your net worth? I really believe it, and I am getting asked a lot recently about how to build a network that helps you through your career, furthers your business, and opens up opportunities in your personal life that you did not have access to before.

[00:01:41] And so I thought, why not do a podcast episode on it? This is from my own experience. Unfortunately, there is no guidebook or rule book that I have found for how to do this, but I am going to talk about some of the things I have put in place that have meant I have built a network that not only supports me but has also been really commercially positive for me, has led to new business, and has led to client opportunities. So that is what I am going to dive into in this episode of Rich Work.

Why Being an Introvert Doesn't Stop You Building Business Relationships

I have always built relationships really well, and I know it is a natural strength of mine. I spend a lot of time on them. But I also think it is important to say that I am an introvert. I would class myself as that now, even though I love socialising and I love hosting.

[00:02:32] My poor husband will not always love that, because on a Sunday I am like, "Oh, I have invited so and so round for a barbecue." But I love hosting, and I also need my space. I need to get my energy back after I have been in groups, after I have been to a party or a business event. I need that space. I am not the one propping up the bar at midnight, getting to know everybody. I have to go back to my hotel room, often have my dinner on my own there, because I need that.

[00:03:00] And at school I was really shy and got very anxious about speaking publicly, whether that was answering a question in class, speaking in front of the class, or reading something out loud. I would get really worked up about it. I think it is important to say that, because you can be really great at building business relationships and still not feel like the most confident person in the room. You can also be the most confident person in the room and be really great at building relationships. My point is that we just do not need assumptions around what we can and cannot do.

Why Selling Is Always About the Relationship

[00:03:30] Relationships have always been really important to me, because ultimately selling is a relationship. The higher the value of what you are selling, the more important the relationship is.

And I look at how different industries do this. I have spent a lot of time in the hospitality industry, looking at hotels and the way they create loyalty with their clients, their customers and their guests, and it is ultimately through relationships. Loyalty schemes at hotels are relationship building. Pretty much any loyalty scheme is about relationships as well.

But I even think about my husband. We just had our 10 year wedding anniversary, and he bought me a diamond tennis bracelet. It is beautiful, and it is from the same diamonds my engagement ring is from. My wedding ring has the same diamonds. I have a ring for when my first son was born, and I have some diamond studs for when my second son was born. So I give the impression that I am just dripping in diamonds all the time, but I do not wear them all at once. They are a collection. They are special pieces for me of what they represent.

The jeweller my husband gets all these pieces from is the same guy. He is the same guy we have known for years now, and he builds relationships. You look at an industry that is not online at all really and has high net worth clients. It is through relationship building, through taking them to the O2, through knowing about their families.

So when my husband contacted him about getting this tennis bracelet for me, he said, "Oh, I remember," and he had a file about everything we had bought before and how old the children are. He knows all the details, and that is ultimately sales. When people feel that, they feel trust.

Be Generous First and Build Trust Before You Ask for Anything

And so with relationships, I have always focused firstly on being really generous without expecting anything back. I know that can go against what a lot of people will tell you, that you should not do things for free, and there are certain times where I agree with that.

[00:05:37] But I feel like when you are creating relationships that you know have high potential, that could lead into something bigger for you, that could lead into a wider network, that are going to help position you, then building trust in business with that person comes before you ask for something.

[00:06:01] And I am going to sound out of date when I say this, but we have created this culture in the online space where you ask for something first and you expect to get something. Because everything is so fast, we want fast transactions, we want daily sales, and there is an aspect of how you position and market that means things can happen very quickly.

But when there are bigger relationships, particularly if you are working with corporate clients or you want to work with corporate clients, or you want to position your business differently, then building those relationships is again about building trust in business.

[00:06:43] And I am generous with how I support other women to build their businesses, and I do not expect anything back, but I do always see it return.

Having that trust in what you do, and knowing what your boundaries are around what you are willing to do and what just makes you feel devalued, is important.

Why Going In Wanting Something Shuts the Relationship Down

[00:07:04] I had this recently where somebody I had never met, who I am in a couple of networking groups with, messaged me to say thank you, because she knew I had recommended her event to a few of my clients. I said, "It is fine. I have heard they are really good events. I think they would be great for my clients, so I am happy to recommend them."

[00:07:23] But I did not say, "Oh, I have got an event coming up, would you also be able to share it within your network?" There are times to do that, where you have got an affiliate set up or it is a different type of event. But this lady runs inviting only spaces and dinners. She has got a very similar network to me, so I just look at it as supporting somebody in a similar space, who probably has connections I have as well, who has a good reputation, and who knows where it will lead in the future.

[00:07:57] But right now, I do not want to make it transactional, and going in with that view of "what can I get" is where I see people shut the relationship down before it has even got going.

How a Relationship From 5 Years Earlier Landed Me a Head of Marketing Role

The biggest opportunities I have got have come through relationship building, through learning how to build a network over time. When I was head of marketing for the startup airline back in 2020, the reason I got approached for the role was because I had worked with a guy years before when I was on a graduate scheme, and his wife was the CEO of the business at the airline.

[00:08:34] When she was looking for marketing support, he said, "You need to speak to Rachel. She taught me everything about marketing that I know. You need to get in touch with her." Now, I had not spoken to this guy for years, maybe 5, maybe longer, but over the time we had worked together we had a good relationship, and then we went into different companies.

[00:08:57] But I helped him out at points. When he was looking for a new role, I said, "Let me look into my LinkedIn contacts, see who I can set up meetings for." I did not expect anything back at that point, but it is because I know the value of having good people in your network who will vouch that you are a good person to do business with. That is how I got approached for that, through relationships.

[00:09:23] And I have had multiple opportunities from there where it has been people recommending and referring, and I do not mean referring as in they have just become my client, but saying, "Rachel would be really great to film this with you, or to be on this radio show, or to do this piece of press." It is usually because I have built a really good relationship with that person, and it has not felt like I am just in it to sell to them. That is what I learned from being in the luxury premium space.

How to Introduce Yourself So People Remember You

The thing that is important when you are doing this is that I am not just giving my time out all over the place for free. So whilst I am not making it into a transaction, I also know how to position myself. When I am introduced to somebody, when I am doing something to help somebody out, I know how to introduce myself in a way that gets people intrigued.

[00:10:29] So I will not say, "Oh, I am a business coach who works with blah, blah, blah and does blah, blah, blah." Nobody is going to remember that. So I will share what my mission is, what my bigger purpose is behind my business. I work as a business mentor and a coach. I also run events. I have a podcast. But my biggest driver is that I help women build sustainable businesses, because I want them to have wealth, and I want to support women to think about their wealth differently.

[00:10:59] Do you hear how that is a point of intrigue for people? They will not remember me as one of a gazillion business coaches out there. They will remember me as the business coach who is here to change how women think about wealth. Now, if somebody then speaks to them and says, "Oh, I have got this opportunity, we want to hear from women who are thinking about money differently," they will remember, and they get back in touch with me.

[00:11:23] So at the same time as I give my time generously and support things I know are good, that I have experienced myself are good, I will also know how to position myself so that they remember me in the future. I do not expect it back straight away, but I know I have positioned myself so that I am not going to be forgotten.

What Do You Want People to Remember You For?

[00:11:48] And so for you, think about when you are going out, creating relationships and building your network, what is somebody going to remember you for? What is that point that makes someone lean in and go, "I want to hear her story. I want to know more about her. I want to hear about her background. I would love to have another conversation with her. I want to go for coffee."

What is that point? Because it is not going to come from you telling them what you do or who you work with or what offers you run. Nobody cares. They care about how you can be of value to them, why you are interesting, why you are interesting for them to know. Because people want to be in a network, and they want to establish relationships with people who are going to make them look good as well.

[00:12:34] This sounds quite a blunt thing to say, but it is human nature. We want to surround ourselves, particularly when you are working with high level mindset clients, clients who want to grow and evolve, with people who reflect the identity and status of how they want to be seen. It is not about money, it is not about material things, it is about mindset. Interesting people, dynamic people, people who bring something and who have a story. So how is that going to be you?

Why You Should Protect Your Network and Always Ask Before Introducing People

The other thing I have, on the flip side, been really careful about is that I am now really protective over my network. So whilst I will be generous with my time and champion other businesses, for clients or for anybody to have access to my network, I do not give that out.

I will not just drop in and say, "Oh, I know somebody who can help you with that, here are their contact details." Because I have worked really hard to build a network and to build trust in business with the people who trust me. If I start to name drop, give their details out, say that I can connect people up with them, it does not value their time and it does not value what they have built either.

So I am really cautious about who I invite into my closer network, and I am really mindful of how I build that relationship. For example, somebody approached me recently, somebody I used to work with who then became my client and now runs a luxury branding agency. They approached me to do consultancy for a really exciting opportunity they had got, and I could not do it because we were away in the summer. But I said, "One of my clients would be ideal for this."

[00:14:27] I did not just go, "Here is her name, here is her email, get in touch." I checked in with my client and said, "Look, this is the opportunity. This is what I think it could be. Would you like to be introduced?" I checked with the person I had spoken to as well, "Is this okay for me to connect you?" And then I facilitated the introduction.

[00:14:45] But I was really mindful that I needed to get their consent even to do that introduction. Sometimes we want to show that we are helpful and that we are connecting people, but every time you introduce somebody to another conversation, it is their time, and it is their time being taken out of their business. So I am really mindful of how I build my network, and I do it slowly, one person at a time, one connection, seeing the points where people can help each other out.

How Shared Values Build Relationships That Last for Decades

I also really think that building business relationships is something that happens organically when you are sharing your values, and this is something I advocate for, as you will know if you have listened to this podcast before.

[00:15:32] Relationships are built on whether you share similar values. You do not have to agree on all the same things, or have the same business, or have the same lifestyle. I am not trying to create mini mes. But values in relationships is how I have built a network and kept relationships for decades now with people I used to work with and with clients.

[00:15:55] This week, the week I am recording this podcast, I am going in a couple of days' time to London to meet a client I worked with probably 17 years ago, and I had not really spoken to her since. We had had a few messages, I had supported something she did, then she supported something I did, and then I invited her to my podcast launch earlier in 2026. And from there we are going for coffee.

But it is because our values are really similar, and how we do business together. What she values is being very down to earth, transparent, and very good at what she does, and we just really connected on the values piece. And I think if you share that, then you really do attract people you are going to be able to build business relationships with over time.

[00:16:41] And so that is why I advocate so much for sharing your values in your content, talking about the types of clients you really love to work with, not because they can pay you and not because they can make you X amount of money, but because of what they bring to the table. What is their mindset? What are their values? How do they like to work? Do they work in a really fast way, and is that how you need to work with your clients? So sharing your values can be a really great way of building those organic relationships.

Get Into Rooms Where Your Next Client Could Be Sitting

And getting yourself into rooms, which I feel is a bit like kissing frogs. You kiss the frogs to find your prince, because there are a lot of events, and I have been to tons of events. Some of them are great events, but they are just not my event.

[00:17:15] I think you do have to go and find, go and explore, get curious, experience what it is. Do not limit yourself to one type of format with one type of person, because you will always take something away from events, even if the content is not what you thought it was going to be. You will always take something away because of the conversations you have.

But get yourself into rooms, and do not just go in thinking, "I am just going to rock up and see what today brings and be inspired." Go into that space knowing that your next client can be in that room, your next business opportunity can be in that room, your next media opportunity, your collaboration, can be in that room.

[00:18:09] It really opened my eyes when I went to an event in Dubai in November 2025. The way the women in that event networked and followed up was completely different to anything I have seen, certainly in the UK. They went in and they knew who they wanted to speak to. They used the breaks really effectively. They got there early. They did the follow up.

And one woman I was out in Dubai with, by the time we had finished the events, this was 2 days in, had secured multi 6 figures in business from the event, because she was so good at knowing how to lead the conversation and follow up. That is networking for entrepreneurs done properly.

Why the Follow Up Is Where Networking for Entrepreneurs Pays Off

[00:18:56] This is something really important about networking for entrepreneurs, getting into rooms that reflect where you want to go in business, how you want to do business, the types of events that are going to really help you expand because they bring you new conversations, new people and new types of speakers.

[00:19:18] And then the follow up is so important. That is how I have also built relationships from events. I have had great conversations in the room, but it is also the follow up from those events, where I have just dropped a message to say, "It was really great meeting you. I really enjoyed our conversation on this." A really personal message, no hidden agenda.

And then following up and having a coffee, going for a meeting. From that event in Dubai, I am now talking with a lady in the US who I met and spent a lot of time with over there, who is absolutely incredible. When she came to London, we met up for dinner, and we started to discuss how our businesses could work together. We have got similar, complementary skill sets. And from there, we are now discussing how we bring our different expertise together across the US and in Europe.

That was from one event that I went to, a relationship that is just growing, values really aligned, and we have just kept the follow up going. You never know what is going to happen from getting yourself into the room, but you are also the one responsible for making things happen.

[00:20:37] I think this is where so much networking for entrepreneurs falls down. People do not treat events like the follow up is really where the opportunity is. They think it is in the room. The room is where it starts, and the follow up is where it can really 10X.

She Sets The Standard, the London Networking Event This November

So those are my thoughts on how I have personally built relationships. Like I said, there is no rule book for this. If there was, I would be all over it. But I continue to focus on building business relationships for my work, my consultancy and my highest proximity to 1:1 coaching.

[00:21:00] Building relationships has been really key to that, nurturing those relationships and also creating relationships through events I have gone to or hosted. And if that is something on your list for this year, then She Sets The Standard is happening in November, on Friday 13 November in London, and it is where we are including space to network.

[00:21:28] We have incredible speakers who I cannot announce on this episode but who will be coming very soon. It is designed for you to walk in and meet your next client, meet your next business opportunity. At the last She Sets The Standard last November, at the very beginning when I opened the day, I said, "Be present in this space, because there is an incredible network here."

[00:21:49] There were 100 women running amazing businesses, very dynamic and very growth minded. There is an incredible network here, but you have to be the one who leverages that, who goes and has conversations. Do not speak to the person you have recognised or the friend you came with in those coffee breaks. Go and meet somebody different. Have the conversation, make the most of the opportunity, and that is exactly what we create at She Sets The Standard in November.

So if you are looking for a business event that will give you strategy and depth, but is also what I call a business identity experience, because the way I design it is to have your standards raised from before you enter that door. Before you walk into the room, you know that you are not going to walk out the same person. If you want a taste of what that is, then go back and listen to the previous episode, because I share how I designed it last year, and we are going even bigger this year.

[00:23:01] So tickets for She Sets The Standard are in the link in the show notes. At the time of recording, we have sold over a quarter of the tickets just from early bird alone, without any details of speakers or venue, just because people know this is the room to be in. I would absolutely love to see you there.

If you have got any questions, you can DM me on Instagram at rachelpearson.co. Connect with me, email me. It is always me who replies to emails. Get your ticket, because this event will sell out. This has been an episode on how to build your network, create relationships, and create commercial opportunities from the relationships you are building, and how to continue that at She Sets The Standard in November.

[00:23:29] I'm Rachel Pearson, and this is Rich Work.

Thanks for tuning in to Rich Work. I would love it if you left a review. It helps other women to find us. In the meantime, follow me on Instagram, @rachelpearson.co, for a different take on premium positioning, one that is not about fitting a box. See you next week.

[00:23:53] When you are going out creating relationships and building your network, what is somebody going to remember you for? What is that point that makes someone lean in and go, "I want to hear her story. I want to know more about her. I want to hear about her background. I would love to have another conversation with her. I want to go for coffee."

What is that point? Because it is not going to come from you telling them what you do or who you work with or what offers you run. Nobody cares. They care about how you can be of value to them, why you are interesting, why you are interesting for them to know. Because people want to be in a network. They want to establish relationships with people who are going to make them look good as well.