25. How to Build a Premium Brand Like Taylor Swift | Summer Prediction Series

I don't call myself a Swiftie, but I've studied Taylor Swift as a premium brand for years, and on that front I think she's one of the sharpest marketers alive. As a businesswoman, she operates at a level almost nobody else touches, and most people miss exactly why.

We're living in a world where AI can Google you, scrape your whole playbook and churn out a passable version of your advice in seconds. If you give it the facts and train it in your brand voice, it'll get you a pretty good copy. The one thing it cannot touch is your lived experience, the emotion baked into how you actually lived something and how you tell it in the moment. That's the asset. And most of us hand it away for free in a single Instagram caption.

Taylor is shrewd about what she withholds, generous about what she shares, and she's turned her own story into something she controls completely. That's the same premium positioning the great luxury houses have always used, and it's exactly what I want you to borrow for building your own personal brand. Not by singing her songs. By thinking the way she thinks about the one thing that's completely and utterly unique to you.
 

Your Lived Experience Is the One Thing AI Can't Replicate

Let me give you the example I always come back to. When somebody asks me to tell them about my wedding day, I'll tell them, and it will be completely true. Then somebody else asks me the same question later, and I'll tell them, and that version will be completely true as well. Same day, same marriage, 10 years ago now, but the two tellings won't be identical. They'll carry different nuances, because the emotion lives in the moment I'm recounting it, and the emotion is what I tap back into every time.

That's the part AI can't reach. It can take the facts of my wedding and assemble something coherent. What it can't do is live the day, feel it, and then re-feel it slightly differently depending on who's in front of me and what I want them to understand. The lived layers are so baked into how I experienced it that they can't be replicated. Not by a tool, not by a competitor, not by anyone.

This matters more now than it ever has, precisely because so much can be replicated. We're going back into people buying from people, which has always been true, but the pull is stronger than ever. It's no longer about what you know in the traditional, teaching sense. We've come out of that era. The credibility now comes from what you've lived and what you emotionally connected with while living it. That's the ultimate marker of truth when everything around us can be generated on demand.

There's a reason luxury houses have always leaned on storytelling, and it isn't decoration. Stories activate something in the brain that no other form of communication does. Think about the last party you went to. You won't remember what you ate, or the decorations someone spent weeks on, or the band they hired. You'll remember the story, the conversation, the person who was so funny. Stories activate emotion, they activate hormones, and that's what the brain holds onto. If you want to create desire, and commercially that's exactly what you want to do, you create it with stories. Yours are the ones nobody else can tell.
 

What Can We Learn From Taylor Swift's Business Strategy

I've used Taylor as an example of an incredible marketer for years, because she has always created belonging in what she does. Not built, created. There's a difference. Think about the Eras Tour. That was never just a run of shows, it was a whole culture built around the songs, the bracelets, the merchandise, the feeling of representing what she's about. She pulled people into the culture of her world and made them feel like they belonged to her story. That alone would make her a phenomenal marketer.

But she's shifted into something sharper, and this is where her business strategy gets genuinely clever. She's not only marketing her brand, she's commercialising it and future-proofing it, and she does most of that through her story. Look at how she handles her own narrative. Over the last 2 years there are, I believe, more than 300 trademarks tied to her brand and empire, the merchandising, the licensing, all of it. This is a woman who understands that everything linked to her, everything that could be part of her story, is hers to own and hers to monetise.

I think this really landed for her when she lost it. When her music catalogue was sold, that was the wake-up call. Every piece of emotion that went into those songs had been taken away from her, so she re-recorded them and took it back. Since then what I've watched is a woman who is controlling in the most empowering sense of that word. She controls how she tells her own story, full stop.

You can see it in the wedding. At the time I recorded this she was on the eve of getting married, with rumours of filmmakers granted permits to shoot it. She's not going to sell her wedding to Hello! or People, she's not going on Good Morning America to spill the details. And yet this wedding will make her an enormous amount of money, and it won't look like she sold a thing. That's the whole game. She's a commercial unicorn, not because of the billion-dollar tour, which is a short, intense burst of income, but because of how she leverages the story around it. The revenue isn't the headline. The control is.

 

The Premium Positioning Move Luxury Brands Have Always Used

The thing that ties Taylor to the great luxury houses is that she thinks like a premium brand, which means she does not give out all of her life. She makes her engagement, her wedding, the big private moments feel genuinely private, and yet she's monetising them enormously, because she controls exactly how much gets out. Take the Disney documentary about her tour. She could have done far more press, far more media, but the power was in the exclusivity of it, that it came through her eyes, that she was heavily involved. She understands the power of story, and just as much, the power of not telling everything.

That restraint is textbook premium positioning, and luxury brands have run on it forever. Look at Loro Piana. It's a beautiful high-end house, but it doesn't lean on huge PR. The story of the brand is a lot of what you don't see, the part you assume for yourself. Or Patek Philippe, the line everyone knows: you never actually own a Patek Philippe, you merely look after it for the next generation. That's storytelling without telling a story. They don't walk you through the manufacturing process in detail. They don't chase endless press features. They let the buyer project the meaning rather than being told what to think.

That projection is the whole mechanism. When you create a sense of belonging the way a luxury brand does, you create identity, status, a clear sense of who this is for. Then the people who feel they belong fill in the gaps themselves. They complete the story on your behalf, which means you get to control the narrative while they do half the work of building it. Taylor is masterful at exactly this. She's clear about what she stands for, her values come through in her music and in how she runs her shows, and that clarity creates belonging. In other ways she barely tells you anything at all.

That's the balance most people get wrong. They think visibility means volume, telling more, sharing more, explaining more. The premium move is the opposite. You say just enough. You hold the rest. And the holding back is precisely what keeps people wanting more of you, which is the position every brand claims to want and very few are disciplined enough to actually take.

 

How to Build a Personal Brand Around Your Story

So what does this mean for you? It means treating your story as the highly valuable asset it is, not something you drop into an Instagram post or bury in the About section of your website. It's the most powerful thing you own, because nobody can replicate it. Own the value of that first. Then ask the harder question: are you actually leveraging it? Are you bringing people into it? Is there a way to commercialise it? What are you doing in your business right now that you think is just you living your life, when actually people would love to know how you're doing it?

I'll be honest, I'm kicking myself on this one. As I record this I'm a couple of days from going away for 7 weeks to the US, where I'll be running my businesses the whole time. It's taken an enormous amount of work to get to the point where that's possible, and months ago I could have decided to capture it, to share how I was doing it in the moment. I didn't. That's exactly the static, time-bound thinking I'm asking you to move past, where your story lives and dies in a single social post instead of becoming something richer.

This is the shift I'm already seeing. People are commercialising their lived experience through micro offers built around a real life event. I know someone running a low-cost paid Telegram space that takes you behind the scenes as she prepares to take 2 months off for her wedding, sharing how she's structuring her business to step away, and sharing vulnerably about how her identity is changing as a woman getting married. That's not a course on "here's what I did." It's an invitation into who she's being while she lives it. We're going to see far more documentary-style content too, less polished morning-routine footage, more of the real decision-making underneath it. What are you prioritising? What support do you have? What are you saying no to?

And I want you to think bigger than social entirely. Do you have a book in you? Are you doing long-form content, a Substack? Because the real move isn't just telling your story across platforms, it's identifying your core talking points and leaping from each one. You publish the book, then you use it as the platform to go and guest on podcasts. But you control how much you share and how much you hold back, so people always want more of you.

I've got a client whose business is term-time only, monthly 6 figures, sold out her group programme 4 years running, and she barely sells at all. I told her: you need to take people inside this, because that is gold. The things you're normalising about your own life are exactly what people are crying out to connect with. So be more Taylor. Be shrewd about owning your signature, own your story, treat it as your greatest asset, and commercialise it so you never lose control of the one thing that's completely and utterly unique to you.

 

Key Takeaways

  • Your lived experience is the one asset AI can't replicate, because the emotion is baked into how you lived it and how you retell it in the moment. That's what makes your story your strongest premium brand asset.

     

  • What we can learn from Taylor Swift's business strategy is control. More than 300 trademarks, a re-recorded catalogue and a wedding she'll profit from without ever appearing to sell it, all because she owns her narrative.

     

  • Premium positioning is about restraint. Like Loro Piana and Patek Philippe, you say just enough and hold the rest, so people project meaning and keep wanting more of you.

     

  • Building a personal brand around your story means moving past the throwaway social post into micro offers, long-form content and books, then commercialising it on your own terms.

     

FAQ

How to become a premium brand?

Becoming a premium brand starts with restraint, not volume. Rather than sharing every detail, you decide what to reveal and what to hold back, so your audience projects meaning onto the gaps and stays interested. It means creating belonging, being clear about what you stand for, and treating your own story and lived experience as your most valuable asset. Luxury houses like Patek Philippe and Loro Piana have always worked this way: they tell just enough, let the buyer fill in the rest, and never explain everything, which keeps their positioning strong and their audience wanting more.

 

Why does storytelling matter more in the age of AI?

Storytelling matters more now because AI can replicate facts, advice and even your brand voice, but it can't replicate your lived experience. The emotion baked into how you lived a moment, and how you retell it slightly differently each time, is yours alone. Stories also activate emotion and memory in a way no other communication does, which is why we remember the conversation at a party but forget the food. As more content becomes generated on demand, the credibility that comes from what you've genuinely lived becomes the ultimate marker of truth.

 

What can Taylor Swift teach entrepreneurs about building a brand?

Taylor Swift teaches entrepreneurs to own and control their story. She creates belonging around her brand, is clear about her values, and treats everything linked to her as hers to monetise, evidenced by more than 300 trademarks and the re-recording of her sold catalogue. She also understands the power of not telling everything, making moments like her wedding feel private while still profiting hugely. The lesson is to see your story as your greatest asset, leverage it commercially, and never give away so much that you lose control of what's unique to you.

 

Transcript

[00:00:00] Welcome to episode three of this miniseries all around the predictions that I see are going to happen in the latter half of twenty twenty-six and beyond. And I know, like I haven't lost the plot with this podcast. I know that I set this up to be around premium positioning, about looking through the lens of luxury into businesses that you and I have, and that is it.

[00:00:26] But that doesn't mean that we always have to look at the luxury sector to be able to understand what is happening next. This is something that I am a big advocate for, is when you look at what is happening within your immediate niche, competitor set, the people that are immediately around you, you will cap your thinking.

[00:00:52] You will see what is possible based on what somebody else has already created, and that's not what we're here for. So in today's episode, I am gonna talk about a cultural icon. I'm gonna talk about a woman who is a pop and country and everything in between, princess, maybe queen now, and who has really redefined how to monetize the music industry.

[00:01:21] I am, of course, talking about Taylor Swift.

[00:01:23] Welcome to Rich Work, the podcast for established female entrepreneurs ready to turn their expertise into premium clients and consistent high-ticket revenue. I'm Rachel Pearson, global brand and business strategist, skincare obsessed, and always distracted by booking the next mini break.

[00:01:41] Here, you'll learn how to position like a luxury brand, attract clients you love to invest, and build wealth that actually lasts so you can create the business and life you want, not someone else's version of success. This is where premium positioning and building wealth meet for women who are rewriting the rules.

Taylor Swift as a Phenomenal Marketeer

[00:02:00] I do not class myself as a Swiftie. I like her music. I am very aware of the songs that she brings out, but I don't know the details of her life all the time. But I definitely study her as a businesswoman. I have used Taylor as an example of an incredible marketeer for years now. She is a phenomenal businesswoman.

[00:02:26] She is an amazing marketeer because she has always created belonging in what she does, and she has created a culture around her brand. So when you think about the Eras Tour, I mean, that's like an example of creating a whole culture around a music tour, around songs.

[00:02:54] So making people feel like they belong to her own story. And yes, we have the merchandise, and the bracelets, and the physical aspects that make you feel like you represent what Taylor is about. But she did that by pulling people into the culture of her world. So that is why I believe she is a phenomenal marketeer.

Controlling the Narrative and Future-Proofing Your Brand

[00:03:17] But she's moving, she's shifting, and this is what I want to talk about in today's episode, is that she is not only an amazing marketeer, she is incredibly smart about how she commercializes her brand and future-proofs it. And she does this all through her story, or a lot of it anyway through her story.

[00:03:42] Obviously, don't have the complete insight into Taylor Swift's business and strategy, but from what I can see, she is very clever at how she is setting up not only her brand for the future, but how she thinks about controlling her story, her narrative of her life so that she is always relevant. And this is what I believe that we're gonna see more and more, and I've already touched upon this if you've listened to this podcast for a while, about how your story is so important with the AI context that we live in.

[00:04:22] Nobody can replicate your story. They can tell... AI can churn something out, and it can tell your story if you give it the facts, if you train it in your brand voice, it can give you a pretty good example of it. But the lived layers of it cannot be replicated because they are so baked into how you have lived it and how you then tell the story in the moment.

[00:04:46] If you think about a really prominent experience in your life, whether that is... So whenever I say this, it always comes up that when I got married, which is a good thing, right, that I haven't forgotten that that whole experience happened. It was 10 years ago. I always think about when I got married, and but if somebody says to me, "Oh, tell me about your wedding day," I will tell somebody about my wedding day, and it will be completely true to one person, and then I will tell somebody else who asks the same question, and it will be completely true, but it will have different nuances because the emotion lives in that moment, and the emotion is what we tap back into when we're recounting the stories.

Monetising Your Signature Story

[00:05:21] And this is what Taylor does incredibly well, and she's also though looking at how she monetises it. So it's really apt that I decided to do this episode about using her as an example. At the time of recording, it is the Friday, the eve of her getting married. And sort of seeing it play out as I talk through this episode of how she is so aware that her signature body of work, her signature style, her signature story is her greatest asset.

[00:05:58] So I think this really came into play with her when she unfortunately had an experience of where she lost it, right? When her music catalog was sold, and then she re-recorded it. It was like that was the wake-up call. That was the moment where she realised that everything that she had created, every piece of emotion that went into that song had been taken away from her.

[00:06:26] Since then, what I have witnessed is a woman who is very controlling, but not in a negative sense, in an empowering sense. She is controlling over how she tells her own story, and we see this play out in how they released the news about the engagement. There are rumours around her wedding that there have been filmmakers that have been given permits to go and film at the wedding.

[00:07:01] Obviously, people that are approved, but that are going to film at the wedding. Whether she does a documentary or not, I don't know. Like, there's so many rumours flying around at the point of recording of whether she will allow the rights, you know, the footage to go out there, whether she won't, and ultimately she can just decide at the time, right?

[00:07:22] She's Taylor Swift. But it's so interesting to me that she is even thinking this way, and when you look at how many trademarks she has, I think it's over the last two years, there are 300 trademarks for Taylor Swift's brand and empire, right? So merchandising, licensing, you know, like 300 trademarks. We haven't seen a trademark yet for the documentary about her wedding, but who knows?

[00:07:51] That might come. But the point isn't what is going to happen from this wedding. My point is that she is a woman who understands the value of her lived experience, who is hugely wealthy through her skill set, through singing, through songwriting, through having a level of genius that a lot of people don't have, and yet she is still focused on how do I control the narrative?

[00:08:24] How do I make sure that I am the one who is in charge of my signature across everything? And by signature, I don't mean her literal what she is signing. I mean that everything that could be linked to Taylor Swift, everything that could be part of her story she owns and she has the right to monetise.

[00:08:46] That is why she's an incredible businesswoman. Because you can see the headlines about, you know, the billion-dollar tour, the Eras Tour, the record at Wembley, which I think has now been broken by Harry Styles, but that is a huge amount of money, but it's like a short, intense period where she is bringing in a huge amount of money.

What This Means for the Online Space

[00:09:07] But her ability to leverage that is what makes her truly a commercial unicorn. And this is what I believe we're going to see more and more of in the online space. Not necessarily what is happening for one of the biggest pop stars in the world, but how she thinks about the commercial value of her story and the narrative, even at what we're seeing around the wedding of she's obviously not gonna be somebody that is going to sell her wedding to Hello! Magazine, right? It's just that is often the way that people do commercialise these types of events. She's not gonna sell it to Hello!, she's not gonna sell it to People, she's not gonna be on Good Morning America talking about the secret details of my wedding. She is monetising this to have... It will make her so much money, so much money, this wedding, and it will not seem like she has sold it at all.

[00:10:17] And that is what happens when you understand how to strategically monetise your story. What I think that we're gonna see over the next year or so, and because we're already starting to see it, is people starting to commercialise their lived experience. I don't mean that we are going to have this whole pay to be in my energy thing.

[00:10:44] People are not... They're too savvy to do that now. But if there are specific experiences that you have lived through, for example, if you have... you're running your business, if you have had a phenomenal outcome, like you've had a massive launch or you have had a big opportunity in the media. People want to know not only how you've done it, but who you have been as you have lived it.

[00:11:13] And so in the past where we have seen people tell the learnings of that experience, you know, "Here's what I did to have my $1 million launch. Here's what I wouldn't do if I wanted to do it again." It's like, here's how, what to do, what not to do. People are a bit desensitised to that now because they're like, "I've got all the information," right?

[00:11:36] Because we live in this AI context now. "I've got all the information. I can basically Google you, so tell me, show me, bring me in to what you are doing, who you are being, how you are living, what you're deciding, what you are optimising, as in how you are setting up the conditions for this to happen." And I think we're gonna see more and more of this because we're going back into people buy from people, which has always been true.

[00:12:05] But it's like I saw a post from somebody who has... is very successful in business, who said, "I think honesty is coming back again." And I was like, "When did it leave?" But I get her point that the transparency, particularly on the online space, has not always been there. But we are really coming back into this who do I want to learn from?

[00:12:25] Who do I want to be in a space with? Who do I want to go to events with? Who do I want to listen to on a podcast? And it's not so much about what you know. We've kind of come out of this teaching era, or teaching in a traditional sense. We teach now more through our lived experience because that is the ultimate marker of truth.

Commercialising Lived Experience

[00:12:50] If you are able to share from what you have lived and what you have emotionally connected with in that experience, that is where credibility really comes from with AI around us. So how I see this showing up, and I'm starting to see it, is people doing short offers, like micro offers that are more around a life event that they're doing.

[00:13:24] So I know of somebody who right now is hosting a... I think it is paid, it's a low-cost paid Telegram space, which is taking you behind the scenes as she prepares to take two months off for her wedding. And there will be more aspects like that, more come into, yes, I expect she's gonna be sharing about how she's structuring her business to be able to take that time off, but it's also really connecting into her, like her experience as a woman who is getting married, who has got big things going on in life that is prepping her business, prepping her identity or, you know, as much as we can, has an awareness of how her identity is shifting, and she's gonna be sharing really vulnerably about that.

[00:14:16] I think we're gonna see more documentary-type series. Some of the, quote-unquote, "big coaches" I've seen have started to do this already, but it's still a little bit polished, and I think what we're gonna see is it coming through much more around what their decision-making is. Not just like look at my life and look at my morning routine and look at how I spend my time during the day, but what is it that enables all of that to happen?

[00:14:46] What are the decisions? What support do you have? What are you prioritising? How are you... what are you saying no to? I think we're gonna see a lot more of that. And I think that we are going to see more people tell their stories through books, through Substack, through long-form content, and here is where I want you to lean all the way in, because there will be a lot of people that do this, and there will be a lot of people that don't leverage it. It's not about going out and telling your story in a book. That is the baseline. What we're going to see is people who then identify their core talking points, whether it's in a book, whether it's in Substack, and they then go out and leap from each platform.

[00:15:43] So they... if you publish a book, for example, then you use the book as a platform to then go and say, "Hey, I want to be a guest on your podcast. This is what I talk about. This is what's in my book." But their story is not just, "Here's how I go out and share my story across different platforms." It is you controlling the narrative of how much you share and how much you hold back.

Storytelling Like a Luxury Brand

[00:16:13] That means that people always keep on wanting to hear you more. And this is where Taylor Swift is a great example of it. She actually thinks like a luxury brand in terms of how she commercialises her story. Taylor obviously has a huge amount of support around her to be able to do this, but she does not give out all of her life.

[00:16:37] She does not monetise it in that way of selling all the details of her engagement, of her wedding. She makes it feel really private, but yet she is monetising it hugely, but because she controls it. So if you take the example of the documentary on Disney that was all around her tour, she could have done a lot more press, a lot more media around that tour, but it was the exclusivity of it being in that documentary, of it being through her eyes, of her being heavily involved in it that made it so powerful.

[00:17:18] So she is somebody who understands the power of story, but understands the power of not telling everything. And this is what we just need to be really careful of as we move into share your story. And this isn't about... I don't mean that you can't be vulnerable or that you have to be really hyper-aware of, "Oh, you can't say that, what people are going to think about you."

[00:17:41] It's not that. But from a commercial sense, stories create huge desire, huge desire. Stories actually activate something, a different part of our brain than any other form of communication. That's why when somebody says like, "Oh, you know, you went to a party, what was it like?" You might remember the conversation that you had with somebody, or, you know, so and so was so funny, this is what they did.

[00:18:06] Because it's a story that you get to tell. You're not... you don't remember what you ate or the decorations, even those people put so much time, or the music, the band that they hired. It's because of the stories that came out of that. That's what our brain retains because it activates emotion, it activates hormones in our brain, a story.

[00:18:23] And so we need to really think about how we create desire with stories, and this is why luxury brands have always, always performed so highly with storytelling. They do not feel the need to explain every detail, to share every detail, to tell epic stories. They tell just enough. So it's like the positioning of Loro Piana.

[00:18:46] Like Loro Piana is a beautiful high-end fashion brand, but they don't have huge PR based on where the brand is at. The story of that brand is actually a lot of what you don't see and what you just assume for yourselves. Or if we think about Patek Philippe, so the very luxury watchmaker. The line is that you don't, you never actually own a Patek Philippe, you merely look after it for the next generation.

[00:19:17] That is positioning storytelling, but without telling a story. It's positioning that there will be future stories that are told because you own this watch. They don't tell you about the manufacturing process in detail. They don't have endless press features. It's that you get to project, the buyer gets to project the meaning rather than being told what to think, and that's what Taylor does.

[00:19:40] Like, she is so shrewd at what she withholds, but she seems so available because she creates belonging in her brand. She's very clear about what she stands for, her values. It comes through in her music, but also how she runs her tour and her shows. She creates this belonging where the fans feel like they are really part of something.

[00:20:03] But in other ways, she barely tells anything because when she's created a sense of belonging, like a luxury brand does, it creates a sense of identity and status and who the brand is for, then those people project, they fill out, they fill up the gaps in the story, and that means that she can control it.

[00:20:20] She can control the narrative. She can release a documentary. She doesn't... people aren't expecting her to be selling her wedding pictures to all the magazines. They just know that that's off the table. But they are waiting to see what she does with the story next.

Your Story Is Your Greatest Asset

[00:20:40] And so for you listening, what does this mean? It means that I want you to start treating your story as the highly valuable asset that it is. It's not something just to go in an Instagram post. It's not something to go on your About section of your website. It is the most powerful thing that you own because nobody, nobody can replicate it. So first thing is own the value of that.

[00:21:06] And then secondly, think about how you are controlling that story right now from a... in a positive way. Are you leveraging it? Are you bringing people into it? Is there a way that you could commercialise it? What are you doing in your business right now that you think is just you living your life, but actually people are really interested?

[00:21:27] They would love to know how you're doing it. As I record this episode, I am a couple of days away from going away for seven weeks to the US, where I will be running my businesses, but it's taken a lot of work to get to this point, a lot. And I'm kind of kicking myself that months ago, I didn't decide to do something around this, like to share how I've been doing it in the moment.

[00:21:50] And so how can you create more of a lived experience in your story rather than it just being static and being time-bound in a social media post? If you are designing your business to be term time only, I've got a client who does that, whose business is term time only, monthly six figures, she just sold out.

[00:22:13] She's sold out her program, her group program now for four years, and she doesn't do any sales calls or any... like, she doesn't really sell, to be honest. So she's created an amazing marketing system that does that. And I said to her, "You need to bring people into this, not just tell it in a LinkedIn post or use it on your sales page. You need to take people inside this," because that is gold. Like, somebody to... designed a highly successful, profitable business completely on her own terms of when she works, how she works, sell it out repeatedly. I mean, wouldn't you wanna join the offer?

[00:23:10] So the things, again, I know I keep on coming back to this in the podcast episodes, but the things that you are normalising about your life and the things that you think people are not interested in are what people are crying out to connect with that emotional piece of you. But think commercially about it.

Be More Taylor

[00:23:30] Sharing it on social media is so small in the thinking around your story. Do you have a book in you? Are you doing long-form content? Where does that story live? And then how do you monetise it? So this is my invitation to you from this episode is be more Taylor. Not just sing her songs, by all means do that, but be more Taylor in how you are so shrewd about owning your signature, owning your story, seeing it as your greatest asset, and commercialising it so that you don't lose control of the very thing that is completely and utterly unique to you.

[00:23:52] Hopefully, this sparked some ideas for you or has got you thinking bigger about how you can use your story. Join me on the next episode, where I'm going to be talking about what I call the off-market growth strategy, and I know that might sound like it is suspect. It's not. I'm gonna be talking about how I have built multiple businesses for myself and with my clients by doing the things that social media never sees.

[00:24:23] So it will be an interesting one. Join me for that because this is the way that the industry is heading as well, and I will see you there. I'm Rachel Pearson. This is Rich Work.

[00:24:35] Thanks for tuning in to Rich Work. I'd love it if you left a review. It helps other women to find us. In the meantime, follow me on Instagram, @rachelpearson.co, for a different take on premium positioning, one that's not about fitting a box. See you next week.